How to use similar sites Site’s Overlap Score A relative level of audience overlap between this site and similar sites.
Audience overlap score is calculated from an analysis of common visitors and/or search keywords.
Calculating Sites Linking In Total Sites Linking In Competitor Average The average number of sites linking to this site's competitors.
Similar Sites by Audience Overlap Sites that share the same visitors and search keywords with this site, sorted by most overlap to least overlap.
The competitors list can be found next tothe search input field above.