The protocols and practices of dating, and the terms used to describe it, vary considerably from country to country and over time.While the term has several meanings, the most frequent usage refers to two people exploring whether they are romantically or sexually compatible by participating in dates with the other.
Falling population And local governments in Japan are prepared to provide financial support for the businesses that organise dating events as part of its efforts to tackle what it sees as a major social problem. Schools that were once full of baby boomers are now being closed down owing to a lack of children - more than 2,000 over the past decade alone.
As the population ages, more strain is being placed on the state pension system.
Furthermore, modern Japanese women are able to find well-paid careers, so their economic need for a husband is less pressing.
Yet the desire for romance means that many people are willing to pay for professional help in finding a partner.
We are committed to maintaining standards, protecting users and giving those users assurance as outlined in Our Guiding Principles. A link to our customer service arrangements is provided here.