OKCupid takes it a step farther with their match percentage heuristics; you can search by compatibility, personality traits, questions answered and most importantly: keywords.
Keywords are incredibly important when it comes to raising your visibility and attracting the right attention in online dating sites.
You want as many people as possible coming to see your profile and you want to keep those people around long enough to dazzle them with your brilliance (or at least baffle them with your bullshit) and make them decide that yes, they attention, the kind you don’t want.
Women just have to click “Looking for: Casual Sex” and they will be bombarded with more attention than they know what to do with.
You need to direct your attention to where it does the most good: the people who are already checking you out. After all, dating is all about putting your best, most authentic self forward and we associate marketing with an attractive line of bullshit that’s intended to lure in a bunch of suckers eager to be separated from their hard-earned money.
Your messages can be awesome, but unless you have a profile that makes them stop and pay attention… So I’m about to impart to you the secret to online dating success: you need to quit thinking like a lover. Worse, when you bring “marketing” and “internet” together, what’s the first thing that comes to mind? Yes you may be looking for your one true soulmate1 but dating is, at its core, a numbers game.
OKCupid highlights new uploaded profile photos and gives a noted preference to people who answer more of their questions and quizzes.