And nostalgia is a potent force on the internet, as Facebook itself has acknowledged with its memory-focused Timeline.Of course the real test will be whether Friends Reunited picks up its membership from the 1.5 million that currently visit the site. ® Download this white paper to learn the 8 ways by which legacy ERP systems hold back your business and how “version-less” cloud ERP can help eliminate costly upgrades, reduce IT infrastructure management, and drive value with rapid implementation.
Certainly an interesting little feature that helps you to promote yourself but we don’t know how effective it could be at this stage – if you don’t yet have a proper profile to promote then it’s hardly going to have a very good effect on your best matches.
Therefore our advice would be to finish your profile first and perhaps take a little look around the site yourself in order to see what’s on offer before you start sending out your profile description to possible matches.
In 2009, Friends Reunited was picked up by Brightsolid, a subsidiary of Scottish newspaper group DC Thompson, for £25m.
In 2011, DC Thomson (which publishes the Beano annual) reckoned that the site had tumbled again in value and was worth about $5m.
Brightsolid owns several big brands in the nostalgia and family history market – including Genes Reunited, Find My and a searchable digital version of the UK's 1911 census – so giving Friends Reunited a makeover in this direction is not a surprising.