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“Instead of saying you’re funny, make a joke that displays your humor.”2. To use your photos to the best advantage, upload as many interesting pics as you can—it’s “free real estate to show off the activities you enjoy doing,” says Julie Spira, an online dating expert and digital matchmaker.

Your pictures should communicate something about who you are and what you enjoy.3. “People tend to hide behind convention,” says Meyerhofer.

The Pew report found that almost two-thirds of online daters think meeting people via the internet is easier than being social IRL (in real life)—especially “when you’re so busy with school and work,” says Caroline F., a third-year undergraduate student at the University of Saint Louis in Missouri.

At its best, online dating puts an endless supply of potential partners (and friends) right in the palm of your hand.

When you’re setting up a profile on a dating app, that “About me” box can feel more intimidating than your chemistry final.