Roo is the latest of a series of digital products that Planned Parenthood has released, including a period-planning app and a virtual reality experience that are designed to make the organization’s expertise and services more accessible.“As a physician, I know the importance of meeting people where they are with the information and care they need,” Wen said in a statement.It's 3 a.m., and I'm hungry for compliments.
It’s the latest in Planned Parenthood’s efforts to bring its expertise in reproductive health to more people through digital products.
Designed by the New York-based design and technology company Work & Co, the chatbot, called Roo, can answer questions about health, bodies, relationships, and what kind of services Planned Parenthood provides.
Leana Wen, president of Planned Parenthood Federation of America, said in a statement.
“They often go online to get information and ask their questions anonymously. we’re excited for Roo to be a credible, approachable resource to get the personalized answers they need.”When they began to work on the app about 14 months ago, Work & Co’s designers talked to students at a local Brooklyn high school, asking them what kinds of questions they have, how they search for answers, and what they’d want in a chatbot.
You can either type in a question you have, or browse a host of questions, including “How do I tell someone I like them?